Tag Archives: design

I Must Learn To Sew Better…

so that I can make things like this!

Mermaid Corset wedding dress

Both items can be found on Etsy, by the way.

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New Business Cards

I’ve been doing a lot more branding since I started selling on Etsy. I’ve really started to realize what the competition is and that I’m not the only one out there who’s started handmaking things. Although, I’m pretty sure I’m the only one in my city making kanzashi. Heh-heh. ^_^  I have a monopoly.

Since I’m starting to get a little more serious about it I realized that my business cards weren’t up to snuff. They looked plain and the type was way too small. How is anyone supposed to find my site if they can’t read the URL? So back to Illustrator for me. This is how things turned out:

The vertical one is the old one, and the new one is on the bottom. I also printed the new cards out on some snazzy paper that I’d gotten on sale at Michael’s a while back. A great improvement, no?

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On A Shoestring – Earring Cards

Now, for quite some time I’ve had these plain, black hanging cards for the earrings that I make. Not bad because they’re cheap and they serve their purpose but after establishing my brand they started to not look so nice. It also didn’t help that most of the earrings that I’ve made were far longer than the cards. (Chandelier earrings rule!)

I found many places that offered to make earring cards for you, customized and everything, but they charged a fortune! So like for so many things in my business I turned my computer on and got down to making them.

First of all, yes I do have Photoshop and Illustrator, but you don’t have to be a designer to put them together. You could even make them in Microsoft Word or another program. All you need is a business card template and the ability to think vertically. To make it even easier, you can use the pre-scored business card paper so that you wouldn’t have to worry about cutting anything straight.

Things to remember: Keep the information on there to a minimum. You want your lovely earrings to stand out and not get lost in all the background. Your company name/logo and website is plenty. If you’re bold enough, you could put a little more information on the back of the card such as a cute story or your motto. And remember to mark where you’ll be putting the holes for the earrings!

Here is how my cards turned out:

While they’re still not long enough for just a few of my earrings, I don’t have the problem of nearlly 3″ of dangle hanging off. I also get to make sure that they are the exact color that I need and I don’t have to commit to several hundred of them at one time.

Back to work!

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On A Shoestring – Product Tags

*On A Shoestring is going to be a series of articles that focus on branding and marketing yourself on a low, low budget. These are just ideas and things I’ve learned since I’ve started up my business. I started up with enough capital for my materials, but have learned some neat ways to skirt around the high costs of labels, custom business cards and such. I hope these articles help someone.*

Hang tags (product tags, what have you) are a quick way to not only brand your items, but give a little more information about the item as well. They can be as simple as a smaller copy of your business card or a two sided deal like mine. Mine are made with cardstock. I just print them from my computer and then cut them down to size.

There are a number of things to include on the information on the tags. First of all the name of your company/logo. (But we already knew that, didn’t we? ^_^) Secondly, your website address should be on there somewhere. If you don’t have a website for your business in this day and age, you’re doing yourself a disservice. There are many places that you can get a free website and many others that you can get an online store for a nominal fee. And please get a website address that people can remember!

After your company name and website the rest of the information that you want to include is up to you. This is an easy place to place your pricing.  If you’re making clothing  or other fabric items you may want to include type of fabric, care instructions, or even a funny little story. For bath items you could include useful information like possible allergic reactions. I’ve even seen one store recently who’ve made their hang tags into mini catalogs. I….. don’t think I’ll be doing that. ^_^

For inspiration take a trip to the mall and look at some of the major stores to see their tags.

If anyone would like a template for tags the size of mine (1  5/16″x 3  1/16″) just make a comment here and I’ll send it to you. The two templates would be for the front and back.

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